Market Identity

SHOKUNIN will be servicing independently owned and operated Food and Beverage suppliers (Wholesalers/Distributors/ and Importers), with main emphasis on the wine industry, and linking them with independently owned and operated retailers (Restaurants, Liquor Shops, Wine Bars.) A less intensive but no less important target market will be the Wines by the Glass programs in restaurants. A collateral operation will be traveling to wine regions and pairing them with Florida wholesalers.

The principal market is Hillsborough and Pinellas counties in Florida, but niche markets on the Florida Gulf coast will be included and serviced, including Pasco and Manatee counties. The market size will be restricted to approximately five suppliers and twenty retailers to ensure focus and efficiency.